Building a website isn’t enough…
by Rob Mason ~ November 1st, 2007 Filed under: Strategy, Useful stuff.
…you’ve got to keep you content fresh and orderly. The content you write from day one isn’t going to hit the mark forever. Also you’re no doubt going to run special offers, promotions, attend roadshows, etc all of which will mean new or reviewed content. So you need to review and maintain it on an ongoing basis.
The Internet Advertising Bureau provide a lot of great stuff for marketing and media types. Much of their content is quite accessible to us mere mortals, in particular their Optimising your web presence leaflet. In their words the leaflet helps website managers with the ?ongoing process of honing and adjusting your website and marketing copy to ensure that you are reaching the correct audience?. Well said!
The article comes in PDF for ease of circulation and helps provide clear and concise guidance to website content owners. The key, as any web expert will tell you, is keeping it fresh and focussed. By coming up with new, relevant and targeted content you will encourage repeat visitors to your website, which in many cases will lead to increased revenues. Ongoing monitoring of your content is essential to ensure that it keeps hitting the mark.
