Action Method - helps you stay focussed
by Rob Mason ~ June 19th, 2007 Filed under: Strategy, Useful stuff.
Found this great site from a company called Behance.
It’s aim is to ensure brainstorming sessions and meetings stay focussed by making actions come from every idea. They break the process into three distinct categories:
- Action steps - something with a tangible outcome, e.g.: follow up x, talk to y, etc.
- Backburner - flashes of inspiration that aren’t core to the task in hand, but ideas that shouldn’t be lost
- Reference - notes, drawings, sketches…keep them all handy for future reference ‘cos they help explain the words used in the action steps
They also do a series of products, seminars and services aimed at the creative community from sketchbooks to “Action Method” pads. Well worth a look.




