Economic slow down?…then invest in your website
by Rob Mason ~ April 29th, 2008
This should apply to all companies, but is particularly relevant for financial advisers, when a recession looms invest in your website beforehand.
Turbulent market conditions make investors nervous and want to withdraw to a safer place, however the right thing to do in many cases is to leave well alone. As consumer confidence drops they’ll start looking to the internet for bargains as well as reassurance from their financial adviser. But how do we get the message out there and help reassure people, yet still manage your costs? Simple answer is via your website.
Clarity of voice and clarity of purpose. In other words, know what you want to say and say it in a way that is easy to understand. Clients will thank you and probably give you more business and/or referrals. Even your compliance officer will thanks you for making their life easier to review the content!
Great news for independent financial advisers, I’m now offering a website building service just for them!